Directory
References
Discover
Stanley Resor
American businessman
Learn about this topic in these articles:
history of the J. Walter Thompson Co.
- In J. Walter Thompson Co.
Under the leadership of Stanley Resor, who purchased the agency in 1916, J. Walter Thompson Co. pioneered a number of other advertising innovations, including the use of testimonials and fine photography in advertisements. The JWT Group was acquired by the WPP Group, a British marketing firm, in 1987.
Read More