columnist
columnist, the author or editor of a regular signed contribution to a newspaper, magazine, or Web site, usually under a permanent title and devoted to comment on some aspect of the contemporary scene. The column may be humorous or serious, on one subject or on life in general, frivolous in tone or heavily freighted with good advice on manners, morals, or other subjects of interest. Essentially a column is a reflection of the writer’s individual tastes and point of view, whether it is concerned with women’s hats, foreign policy, or the stock market.
The word columnist is of relatively recent origin, apparently dating to about 1920, but columns themselves came earlier. The late 19th century saw the development in the U.S. of humorous miscellanies frequently featuring contributions from readers. Among the pioneers in this form were Eugene Field and Bert Leston Taylor. In the early 20th century the role of the columnist who presided over these collections of diverse elements became more defined, and the modern column emerged. In the 1920s columns proliferated in many fields, including politics, economics, books, movies, society, medicine, homemaking, sports and contemporary life, and ideas. National syndication of columns increased rapidly, and the development of the Internet greatly expanded the reach of individual columnists to a global audience.
Writing a column requires, in addition to knowledge of the subject matter, the ability to project a personality that engages with an audience and establishes rapport with it. The columnist’s subject matter is frequently ephemeral in interest and may appeal to a limited geographic area as well. Such work is therefore highly transitory for the most part, but at its best it fulfills an important educational function—and it is often a favourite feature with readers of the publication in which it appears.