euphuism, an elegant Elizabethan literary style marked by excessive use of balance, antithesis, and alliteration and by frequent use of similes drawn from mythology and nature. The word is also used to denote artificial elegance. It was derived from the name of a character in the prose romances Euphues: The Anatomy of Wit (1578) and Euphues and his England (1580) by the English author John Lyly. Although the style soon fell out of fashion, it played an important role in the development of English prose. It appeared at a time of experimentation with prose styles, and it offered prose that was lighter and more fanciful than previous writing. The influence of euphuism can be seen in the works of such writers as Robert Greene and William Shakespeare, both of whom imitated the style in some works and parodied it in others.