Clever Hans, a performing horse in Berlin in the late 19th and early 20th centuries celebrated for demonstrating remarkable intelligence. The feats performed by the horse were eventually explained as simple behavioral responses to subtle cues provided (perhaps unintentionally) by his handler. Since that time, behavioral researchers have referred to the “Clever Hans effect” to denote the danger of unintentional cueing of the desired behaviour by the questioner if experiments are not carefully designed.
In exhibitions beginning in 1891 and led by his trainer, Wilhelm von Osten, Hans would demonstrate almost “human” intelligence by responding to questions with a variety of hoof taps or other actions. Using this method, Hans amazed both the general public and leading psychologists of the day with his apparent ability to perform arithmetic functions, identify colours, read and spell, and even identify musical tones. A number of investigators examined the horse and handler and concluded that no voluntary signals were being given to the horse, and that led many to suppose that Hans’s apparent mental abilities were real. In a report published in 1907, however, after a series of carefully designed experiments and close behavioral observations, Oskar Pfungst—a student at the Psychological Institute at the University of Berlin—concluded that Clever Hans was, in fact, simply responding to very subtle, probably involuntary, cues from von Osten. The rigour of Pfungst’s trials and the detail of his observation are considered classic early examples of experimental design in behavioral psychology.