Potemkin village, in its original meaning, any of a number of fake villages designed to impress the Russian empress Catherine the Great. The term has also come to be used to describe an elaborate facade designed to hide an undesirable reality.
The phrase “Potemkin village” bears the name of Russian statesman and nobleman Grigory Potemkin. Potemkin served in the Russian army and was one of the lovers of Empress Catherine the Great. He planned and successfully executed the conquest of the agriculturally rich lands of Crimea from the Ottoman Empire in 1783; however, his plans for colonization of the area fell short due to budget, and the plans were scuttled. However, in 1787 the empress wanted to tour her holdings, and Potemkin needed to save face and his reputation. Legend has it that Potemkin arranged for fake pasteboard villages—complete with waving, happy peasants who had been moved in from central Russia, herds of farm animals, and fireworks—to be set up along the river. As Catherine’s boat arrived she was greeted by throngs of grateful subjects; when her boat had passed, the “towns” were quickly dismantled and moved, along with the livestock and throngs of peasants, to a location farther downriver to await her sailing by. Thus, Potemkin created the appearance of a prosperous and happy population to hide his own insufficient execution of the colonization efforts.
Historians now believe that these events never took place. They may have been based on rumours that were picked up by Georg von Helbig, who wrote a biography on Potemkin and is credited with coining the term “Potemkin villages.” Von Helbig records reports of bags of sand appearing as stand-ins for wheat, herds of animals being moved from location to location, and fake towns. The legend was repeated by Finnish politician Johan Albrecht Ehrenström and later by Astolphe, marquis de Custine, of France. The latter’s book Russia in 1839 (1843) was very well known, but scholars of the 19th and 20th centuries determined that it was riddled with errors.
Despite the dubious nature of the origin story, the phrase “Potemkin village” has endured and is used to describe a situation in which an undesirable reality is hidden behind an impressive facade designed to deceive observers into thinking the reality is better than it actually is. The phrase is used in both the literal sense, to describe fake or otherwise deceptive buildings or settlements, as well as in the figurative sense, to describe situations or conditions.