Tŭrgovishte, town, eastern Bulgaria, on the Vrana River. Known formerly for its great cattle fair, which attracted visitors from throughout the Balkans, it continues as a craft centre, producing textiles, furniture, pottery, and processed foods. It has long been a centre for the Muslim faith in Bulgaria. Its former Turkish name was Eski Cumaya (Dzhumaya), but the modern town has subdued its Oriental character. Five major roads radiate from the town. Pop. (2004 est.) 38,775.