United Service Organizations, Inc. (USO), private, nonprofit social-service agency first chartered on February 4, 1941, to provide social, welfare, and recreational services for members of the U.S. armed forces and their families.
First proposed by Gen. George C. Marshall in 1940 to enhance the quality of life and morale of servicemen, the USO was established, at his urging, by representatives of the Salvation Army, the YMCA, the National Board of the YWCA, the National Jewish Welfare Board, the National Catholic Community Service, and (from March 1941) the Travelers Aid Association of America. USO service clubs and recreational centres began appearing in the summer of 1941, and USO Camp Shows, Inc., was incorporated in November 1941 to provide celebrity entertainment for military commands overseas and at home (especially, later, at veterans’ hospitals). In June 1943 the USO had its peak number of volunteers (739,000) and in March 1944 its peak number of recreational clubs (3,035); in July 1944 it handled 661,000 cases of travelers’ aid.
After the war, early in 1948, the old USO dissolved, but it was revived the following year and largely reorganized on March 27, 1951, after the outbreak of the Korean War. It expanded significantly in the 1950s and again in the 1960s, during the Vietnam War. In later years, it greatly enlarged its counseling services, offering housing information, drug-abuse programs, training services for war brides, and other human services. Among the USO’s entertainment services, Bob Hope’s Christmas Shows were especially popular.