Borovichi, administrative centre, Borovichi rayon (sector), Novgorod oblast (province), northwestern Russia, on the Msta River. A town since 1770, it has a varied economy. As well as an old handicraft industry, especially hosiery, there are ceramics, paper, and wood-using industries. Borovichi has medical and teacher-training schools. Pop. (2006 est.) 57,238.