The Super Bowl has topped television ratings in the United States every year since the first championship game in 1967. This has made commercial time during its broadcast the most expensive of any televised event in the United States. In 2016, for example, a 30-second spot cost approximately $4.8 million. Since the 1980s, the Super Bowl’s commercials have garnered nearly as much interest as the game itself, particularly after Apple’s blockbuster 1984 ad.
Discover