Streisand effect

Streisand effect, phenomenon in which an attempt to censor, hide, or otherwise draw attention away from something only serves to attract more attention to it. The name derives from American singer and actress Barbra Streisand’s lawsuit against a photographer in 2003, which drew attention to the photo she was suing to have taken off the Internet.

Streisand’s lawsuit was filed against photographer Kenneth Adelman, the founder of the California Coastal Records Project, for which he photographed the coastline of the state from a helicopter and posted the photos to the Internet. Adelman indicated that the images were free for nonprofit use and had been used by government entities for scientific research. Among more than 12,000 photographs of California’s coast was one photograph in which Streisand’s mansion appeared. Streisand, who had in the past been harassed and stalked by fans, sued for $50 million, claiming that the photo violated her privacy and showed how to access her residence.

At the time the lawsuit was filed, the photograph had been downloaded only six times, including twice by Streisand’s lawyers. The lawsuit was highly publicized, and a flurry of interest and activity followed. In the month after the filing, the photo was viewed more than 400,000 times and reposted on news sites and elsewhere on the Internet. Thus, Streisand’s attempts to have the photo suppressed made it exceptionally more visible than it would otherwise have been. Streisand lost the suit and was ordered to pay Adelman’s legal fees for the case. The photo remains widely published on the Internet.

The phenomenon was not dubbed the “Streisand effect,” however, until two years later. In a post on the Techdirt blog, founder Mike Masnick describes a cease and desist order that the Marco Beach Ocean Resort, Marco Island, Florida, issued to a website named Urinal.net. The order indicated that the website had violated federal laws for posting information about one of the hotel’s urinals, which the website claimed could be seen from the hotel’s lobby. In the concluding statement of his post, Masnick asks:

How long is it going to take before lawyers realize that the simple act of trying to repress something they don’t like online is likely to make it so that something that most people would never, ever see…is now seen by many more people? Let’s call it the Streisand Effect.

The phenomenon existed before Streisand’s lawsuit. It is described by the Chinese idiom yù gài mí zhāng, which loosely translates to “trying to cover things up only makes them more evident.” The advent of the Internet, however, contributed to the effect’s proliferation. In 2012 a U.K. high court ordered five Internet service providers to ban access to The Pirate Bay, a Swedish file-sharing site, and the subsequent media coverage of the ruling caused visits to the site to increase by more than 10 million. In another case, from 2013, France’s domestic spy agency, Direction Centrale du Renseignement Intérieur (DCRI), contacted the editors of Wikipedia requesting the revision of an article about Pierre-sur-Haute, a French air force base. The DCRI claimed that the article contained classified information. The Wikimedia Foundation refused the request, stating that they did not have enough information about the supposed violation. Later the DCRI allegedly forced a Wikipedia volunteer to delete the entry entirely or face arrest (the article was soon restored to the site by another volunteer). News of the saga spread across the Internet, and the Pierre-sur-Haute article subsequently became the most-viewed entry on the French version of Wikipedia.

Scholars have noted that censorship often backfires when the public perceives an attempt by a powerful person or organization to repress free speech. It can incite public outrage, especially if the story involves an underdog. Moreover, attempted censorship can spur curiosity. The banning of books and websites, for instance, often drives further interest in them. People tend to want to judge for themselves what is objectionable about something that has been singled out for suppression.

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