low-involvement purchase

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Encyclopaedia Britannica First Edition: Volume 1, Plate XXXVIII, Figure 2, Ark, Ark of the Covenant, a small chest, coffer, contains Aaron's rod, manna pot, tables of covenant, Schechinah, Divine Presence, oracle, shittim-wood, acacia tree

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Vietnam War. U.S. President Lyndon B. Johnson awards the Distinguished Service Cross to First Lieutenant Marty A. Hammer, during a visit to military personnel, Cam Ranh Bay, South Vietnam, October 26, 1966. President Johnson

Vietnam War Timeline

Scolex (head) of the tapeworm Taenia solium. The hooks of the scolex enable the tapeworm to attach to the intestinal wall.

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Bolshoy Ice Dome during ice hockey Men's Prelim. Sochi 2014 XXII Olympic Winter Games

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Charles Darwin, carbon print photograph by Julia Margaret Cameron, 1868.

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Ancient Mayan Calendar

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Close up of papyrus in a museum.

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low-involvement purchase

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consumers

In marketing: Low-involvement purchases
There are two types of low-involvement purchases. Habitual buying behaviour occurs when involvement is low and differences between brands are small. Consumers in this case usually do not form a strong attitude toward a brand but select it because it is familiar. In…
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