William Drew Gouvier

Contributor

BIOGRAPHY Contributor to SAGE Publications's Encyclopedia of Research Design (2010) whose work for that encyclopedia formed the basis of his contributions to Britannica.

Primary Contributions (1)

ecological validity

Ecological validity, in psychology, a measure of how test performance predicts behaviours in real-world settings. Although test designs and findings in studies characterized by low ecological validity cannot be generalized to real-life situations, those characterized by high ecological validity can…

Publications (1)

Encyclopedia of Research Design (June 2010)

To request a free 30-day online trial to this product, visit www.sagepub.com/freetrialResearch design can be daunting for all types of researchers. At its heart it might be described as a formalized approach toward problem solving, thinking, and acquiring knowledge―the success of which depends upon clearly defined objectives and appropriate choice of statistical tools, tests, and analysis to meet a project′s objectives.Comprising more than 500 entries, the Encyclopedia of Research...