name–calling
/ˈneɪmˌkɑːlɪŋ/
noun
Britannica Dictionary definition of NAME–CALLING
[noncount]
:
the act of using offensive names to insult someone
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“That man is an arrogant, immoral fool!” “I understand your anger, but name-calling won't get you anywhere.”
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Don't resort to name-calling. Let's talk about the real issues.