Coca-Cola
beverage
Also known as: Classic Coke, Coke
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Coca-Cola Company
Goizueta
- In Roberto Crispulo Goizueta
…the simultaneous withdrawal of original Coke. Customers displeased with the taste of New Coke stopped buying the product. Goizueta eventually appeased Coke’s unhappy customer base by remarketing the original formula as Classic Coke.
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Greene
- In Joe Greene
…a 1979 television commercial for Coca-Cola that featured a battered postgame Greene being offered a bottle of the soft drink by a young fan who is in turn rewarded—in an oft-replayed and parodied moment—by Greene’s tossing him his jersey. In 1987 Greene was inducted into the Pro Football Hall of…
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