N.W. Ayer & Son

American company

Learn about this topic in these articles:

role of Ayer

  • In Francis Wayland Ayer

    advertising pioneer who founded N.W. Ayer & Son and revolutionized that industry by making the advertising firm an active agent for the advertiser, rather than a middleman selling a newspaper’s space to the advertiser.

    Read More
Britannica Chatbot logo

Britannica Chatbot

Chatbot answers are created from Britannica articles using AI. This is a beta feature. AI answers may contain errors. Please verify important information using Britannica articles. About Britannica AI.