Nuova Automobili F. Lamborghini
Italian company
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purchase by Chrysler
- In Chrysler: Chrysler’s bailout
…Chrysler purchased an Italian company, Nuova Automobili F. Lamborghini (founded in 1963 by Ferruccio Lamborghini), maker of expensive, high-performance sports cars, and American Motors Corporation (founded in 1954 through the merger of Nash-Kelvinator Corporation and Hudson Motor Car Company), maker of the Jeep four-wheel-drive vehicles. Iacocca especially saw potential in…
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