Penguin Books, Ltd.

…Bodley in 1935 and founded Penguin Books, Ltd., which published Penguin paperback reprints priced at 6 pence (12 cents, U.S.). Encouraged by the success of the Penguin venture, he extended his efforts to include other series, such as Pelicans (serious nonfiction) and topical Penguin Specials. The Penguin Shakespeare was published…

…however, was Allen Lane, whose Penguin books, established in 1935 and inspired by such continental publishers as Insel Verlag and Albatross, proved that a well-designed series of inexpensive paperbacks, both worthwhile reprints and new titles, could succeed both commercially and intellectually. They did much to bring about the paperback revolution…

…Allen Lane launched his pioneer Penguin series of paperbacks. It was a risky operation, involving speculatively high initial printings to keep down the unit cost. But, despite the strongly held belief that paperbacks would not appeal outside the Continent, where they had sold freely, and the resistance of booksellers, who…

…not appear in England until Penguin risked publishing it in 1960, a year after Grove Press published it in 1959 in the United States. Lawrence had died in 1930, and it was his widow, Frieda, who championed the book for decades before finding willing publishers for Lawrence’s complete, uncensored manuscript.

In 1935 Allen Lane established Penguin Books in London as a publisher of inexpensive paperbacks. Six years later the children’s imprint Puffin was launched. In 1946 Penguin debuted its popular classics series, and a modern classics line followed in 1961. After being purchased by Pearson Longman in 1970, Penguin acquired…