The Kraft Music Hall

American radio program

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In radio: The role of advertising
…Crosby’s tenure as host of The Kraft Music Hall, the talent and staff were hired by the Kraft food company’s advertising firm, the J. Walter Thompson agency. The networks merely provided the airtime and studio facilities. Some of the more creative radio talents functioned as their own producers, receiving a…
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In radio: Variety shows
…took over as host of The Kraft Music Hall from October 1947 through May 1949. That series, however, is indelibly associated with Bing Crosby, who hosted it for a decade beginning in 1936. Crosby had already become a top star of recordings and had made several successful movies, but his…
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