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The New Typography; A Handbook for Modern Designers
work by Tschichold
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discussed in biography
- In Jan Tschichold
…book, Die neue Typographie (1928; The New Typography; A Handbook for Modern Designers), which expounded the principles and functional uses of Modernist typography to printers, type compositors, and designers. In Germany, where black letter, or Gothic script (called Fraktur in German), remained in use until the 20th century, a simplified…
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history of graphic design
- In graphic design: Modernist experiments between the world wars
An announcement for Tschichold’s book Die neue Typographie (1928; “The New Typography”) typifies his own philosophy. Tschichold advocated functional design that uses the most direct means possible. His systematic methodology emphasized contrast of type sizes, widths, and weights, and he used white space and spatial intervals as design elements to…
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