What is news literacy (and why does it matter)?

News literacy is the ability to determine the credibility of news and other information using the standards of quality journalism. It involves “thinking like a journalist” to determine what information to trust, share, and act on. News literacy teaches people how to think critically about timely issues and sources of information, not what to think. It helps foster healthy skepticism while avoiding cynical distrust of all news and information.

News literacy is foundational to media literacy, which refers more broadly to the ability to navigate and evaluate all forms of communication. As its name suggests, news literacy focuses specifically on news, and developing news literacy is an important first step toward gaining general media literacy skills and knowledge.

In today’s overwhelming information environment, sorting fact from fiction may seem daunting. But with a little effort, anyone can begin to develop news literacy skills. There are five main competencies, or standards, that everyone can learn to become more news-literate.

News vs. other types of information

When engaging with content, are you sure you know what you’re looking at? Is it really news reporting? Or could it be opinion, raw information, advertising, propaganda, or something else? It’s not always obvious. To determine the type of information you’re looking at, it’s helpful to identify its primary purpose.

The primary purpose of journalism is to inform. It might sound simple. But an opinionated rant can easily be confused for reporting. Standards-based news organizations should clearly distinguish between news and opinion, prominently labeling opinion pieces as editorial, opinion, or column. Unlike news, opinion is not intended to be impartial, but it should include accurate facts to support any given position.

Other types of information can also be mistaken for news. Raw information, such as eyewitness video, can provide a compelling and unfiltered view of an event—but it also offers a limited point of view and often lacks important context. Some entertaining TV shows base their satire on news and current events and also offer opinions, but they are created primarily to entertain. Advertisers sometimes create content that mimics the look of news but is actually intended to sell a product or service. Even though this kind of “native advertising” or branded content is typically labeled—look for phrases such as “sponsored content,” “paid partnership,” or “#ad”—it can easily be mistaken for news. That is, after all, the reason it was created. Propaganda is also often disguised to look like news but is actually intended to provoke, mislead, or persuade.

The role of the First Amendment

A free and independent press is one of the five crucial freedoms guaranteed by the First Amendment of the U.S. Constitution. Journalism helps sustain an informed public, empowers individuals, and invigorates democracy by holding power to account, making the watchdog role of the press a cornerstone of American democracy.

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The five freedoms protected by the First Amendment are freedom of religion, speech, the press, assembly, and petition. These freedoms have played an important role in movements for social justice and civil rights in U.S. history, and they all support each other.

The First Amendment enables a free press by prohibiting the government from punishing journalists for their reporting. Protecting journalists when they expose corruption, wrongdoing, and other harmful actions by those in power serves the public. In the U.S. the press is sometimes called the “Fourth Estate” because it serves as a check on the power of the three branches of government. However, there are limitations on First Amendment rights. For example, the First Amendment does not protect journalists if they deliberately publish false information with the intent to damage someone’s career or reputation.

If the government reduces the freedom of the news media to report or if news organizations are no longer trusted by the public, the role of the press as a watchdog can be eroded, and people may believe or act on incorrect information they get from untrustworthy sources.

Using standards to assess information

A standards-based news organization is one that follows professional and ethical standards, such as the Society of Professional Journalists Code of Ethics, to produce quality journalism.

One way to evaluate the credibility of an unfamiliar news source is to type its name into a search engine to look for information about its reputation from known, credible sources. You may learn that a publication that seems like a legitimate news source is actually satirical or is a state-run propaganda outlet. If the source is widely regarded as a legitimate news organization, you should still look for evidence that it applies the standards and values of quality journalism.

These include:

• striving to be fair
• trying to avoid bias (being impartial)
• including a balance of relevant information
• providing important context
• acting in ways that show transparency, independence, and accountability

Trustworthy newsrooms take these principles extremely seriously. Errors of fact, for instance, are a threat to an organization’s credibility, and journalists can lose their jobs for not meeting rigorous standards for accuracy. That said, even the best news organizations sometimes make mistakes. Responsible news organizations correct errors quickly, transparently, and thoroughly. That is one of the elements that makes them credible sources: not that they are perfect but that they admit when they make a mistake and do their best to set the record straight.

Many journalistic standards and practices are also designed to minimize the influence of implicit biases, as nothing humans produce can be entirely free of bias. Our own preconceptions can also color how we perceive elements of news coverage. Though it may sometimes seem that bias in news is blatant and deliberate, the reality is that it is much more often unintentional and open to debate. When encountering allegations of bias in news, it is helpful to ask, “Compared with what?” News-literate readers should then try to find examples of reporting that are more fair, more accurate, and more impartial. Such readers should even consider writing to the news outlet, or reaching out on social media, to propose changes to the news coverage in question.

Being on the lookout for news media bias can help make readers more news-literate. Types of bias include:

• partisan
• corporate
• “big story”
• demographic
• neutrality

And then readers can decide how that bias is showing up in the coverage:

• absence of fairness and balance
• framing
• tone
• story selection
• flawed sourcing

For example, if a news organization rushes a story because it seems like big news and uses sensational but misleading language, that would be an example of “big story” bias in the form of tone. Or if journalists cover a story related to their news organization’s parent company, be especially watchful for corporate bias that influences some aspect of the story—for example, how it is framed. If your perceptions of bias are accurate, you should reach out to the reporter or news organization to suggest improvements.

It might be tempting to turn to existing media bias charts and rating systems as an easy way to assess bias in news, but these representations have shortcomings. Some charts are based on small samples that include opinion pieces alongside hard news reporting. Others compare credible news organizations to sources that routinely push disinformation, propaganda, and conspiracy theories. This falsely implies that journalists and partisans sowing disinformation have the same goal. They do not.

While no source of information is perfect, people and organizations that demonstrate a commitment to verification and other journalistic ideals are significantly more likely to produce credible information than those that do not.

Developing habits to detect misinformation

Misinformation is a general term used to describe false or factually inaccurate information. Disinformation is a type of misinformation that is intentionally created, usually to advance some kind of ideological goal. Falsehoods that spread widely often resonate in some way with people’s values and beliefs and elicit a strong emotional reaction that overrides rational thinking. This can make it easier to manipulate people and influence their decisions and actions. Sometimes misinformation is inadvertently spread, such as when a piece of satire or a joke is mistaken for a genuine claim.

In addition to mistaken satire, some other types of misinformation and disinformation include:

• false context (a piece of content put in a different context to change its meaning)
• imposter content (false use of a well-known name, brand, or logo)
• fabricated content (entirely made up)
• manipulated content (doctored or altered in an effort to deceive)

The ability to anticipate misinformation and disinformation techniques and patterns in a variety of contexts requires verification skills and purposeful, critical thinking. Some common patterns include manipulated text on signs or T-shirts, doctored or fabricated images of “amazing” nature or space scenes, out-of-context photos of protests and crowds, and screenshots of articles shared without links to the actual content. So, should you see an image of a celebrity holding a sign with a political or provocative message, be skeptical.

Generative AI tools have made it easier than ever to create and spread false information. As powerful and impressive as these tools are, they also have significant limitations and pitfalls. AI chatbots have a tendency to make up false information and use copyrighted material without permission. They are also subject to the biases included in their training data (large portions of the Internet).

AI tools can create very realistic images, synthetic audio (voices made to sound like specific people), and text that seems authoritative, but you can use news literacy skills to determine whether something is real. One good approach when coming across content that seems suspicious is to open a new tab and read what other reputable sites have to say about the topic. Make sure to consult multiple credible sources to determine whether content is authentic or AI-generated. In other words, trust but verify.

Developing critical habits of mind and some basic fact-checking skills can help you avoid being duped by false information. These skills can help you determine whether a piece of information is accurate or is misleading, erroneous, or false. When evaluating claims, look for solid evidence and sound reasoning.

Civic responsibility

Building and sustaining healthy democratic communities requires individuals to seek, share, and create credible information. It requires people to develop an accurate understanding of how journalism is practiced and to hold news media accountable for their coverage. It also requires people to work together to combat the effects of misinformation and disinformation. Those concerned with civic responsibility enter into conversations with those who have different beliefs in good faith, and they avoid sarcasm and ad hominem attacks that can derail a civil discussion.

When seeking credible information, news-literate individuals look for evidence of accuracy, transparency, independence, and impartiality. They are also mindful of the ways algorithms personalize information and online experiences, potentially reinforcing personal biases, amplifying mis/disinformation, and creating echo chambers.

To avoid these pitfalls, news-literate individuals should be intentional about their news consumption, turning to a variety of standards-based outlets, and should actively cultivate an information diet that includes well-reasoned opinions that challenge their understanding of the world. They are also mindful of how their own perspectives and biases influence their perceptions of news and information. Further, they are eager to learn and willing to admit when they are wrong.

News-literate individuals share information responsibly and understand the importance of verifying the accuracy and authenticity of the information they publish, such as social media posts, images, videos, and blogs. They are aware of how language and images can be used to amplify or minimize personal biases and choose their words and messages carefully. They also understand the watchdog role they can play as individuals and respond to news coverage that falls short of the aspirational standards of quality journalism by providing specific, actionable feedback. This might take the form of an op-ed, a letter to the editor, or a respectful email to a journalist or newspaper editor.