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business marketing
economics
Also known as: B2B marketing, business-to-business marketing
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major reference
- In marketing: Business marketing
Business marketing, sometimes called business-to-business marketing or industrial marketing, involves those marketing activities and functions that are targeted toward organizational customers. This type of marketing involves selling goods (and services) to organizations (public and private) to be used directly or indirectly in their…
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white papers
- In white paper
They are generally used for business-to-business (B2B) marketing—that is, marketing by manufacturers aimed at wholesalers or marketing by wholesalers aimed at retailers. Most white papers take one of three main forms: backgrounders, numbered lists, and problem-solution papers.
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