consumer

Consumer fraud takes many forms. Examples of consumer fraud that are frequently investigated and prosecuted by federal and state regulatory agencies include marketing defective products that result in consumer injury or death, publishing false advertisements (e.g., “bait and switch”), misrepresenting the condition of homes and…

…theoretical framework by assuming that consumers base their expenditures on a rational and informed assessment of their current and future economic circumstances. This “rational optimization” assumption is untestable, however, without additional assumptions about why and how consumers care about their level of consumption; therefore consumers’ preferences are assumed to be…

…must be taken to reflect consumer tastes and preferences. “Utility” is a concept that has been used to describe these tastes. As already indicated, the cost-of-production analysis of value given above is incomplete, because cost itself depends on the quantity produced. The cost analysis, moreover, applies only to commodities the…

…particular economic activity, such as consumption. Indeed, it was the consistent application of marginalism that marked the true dividing line between classical theory and modern economics. The classical economists identified the major economic problem as predicting the effects of changes in the quantity of capital and labour on the rate…

… in 1938, that holds that consumers’ preferences can be revealed by what they purchase under different circumstances, particularly under different income and price circumstances. The theory entails that if a consumer purchases a specific bundle of goods, then that bundle is “revealed preferred,” given constant income and prices, to any…

…samples, and advertising that encourage consumers to try something new.

…for the attention of the consumer who can get the main points of the news from a variety of sources. Over the decades newspapers have done well to survive amid the proliferation of portable radios, radios in automobiles, cable and satellite-broadcast television channels, Internet news sites, and web logs. Readers…

…resources toward the satisfaction of consumer appetites—e.g., for automobiles, home appliances, or fashionable clothing—while basic needs—for schools, housing, public transit, and sewage systems, among other things—went unmet. Finally, although liberals believed that prices, wages, and profits should continue to be subject to negotiation among the interested parties and responsive to…

…tax is largely shifted to consumers through short-run price rises, while other studies support the opposite conclusion.

Four major types of factors influence consumer buying behaviour: cultural, social, personal, and psychological.

…motivations of many types of consumers and of their responses to various kinds of salesmanship, advertising, and other marketing techniques. From the early 1930s on, there have been “consumer surveys” much in the manner of public opinion surveys. Almost every conceivable variable affecting consumers’ opinions, beliefs, suggestibilities, and behaviour has…

…the price system enables a consumer to buy a product he has never previously purchased, produced by a firm of whose existence he is unaware, which is operating with funds partially obtained from his own savings.