Spoken word
- Key People:
- Al Michaels
- Javier Milei
- Rupert Murdoch
- David Sarnoff
- Martha Stewart
- Related Topics:
- radio
- television
- boom microphone
- teleprompter
- transcription
- On the Web:
- Pennsylvania State University - CiteSeerX - Multimedia Broadcasting Over the Internet (PDF) (Apr. 02, 2025)
Spoken-word programs have included entertainment types, such as “This Is Your Life” and many of the “talk shows,” in which a personality interviewer questions celebrities, sometimes with interludes of music or comedy or with serious discussions, documentaries, or lectures. A fear of controversy, the problem of maintaining an overall impartiality, and sometimes the belief that the mass audience would be alienated by programs demanding a conscious effort and concentration combined, in the early days of radio, to limit the time given to serious spoken-word programs. It was not long, however, before many broadcasters developed a sense of pride and responsibility in their function and regarded it as their duty to provide information and opinion. In countries where broadcasting achieved a substantial measure of independence, some broadcasters gradually became concerned not only with the exposition of fact and controversy but also with the task of exposing the ills and abuses of their society.
News continues to be the most important element in spoken-word radio. Since it was inescapable that broadcast news would affect the industry, newspaper proprietors in the early days of radio either made efforts to restrict the sources of news and the times at which it could be broadcast or sought themselves to enter the field. In areas where broadcasting was commercialized, the press was further concerned, because radio competed with it for advertising revenues and because radio could almost always get a story to the public before the newspapers could. Nevertheless, there is no evidence that radio news reduced the circulation of newspapers; some have even maintained that radio whetted the appetite of listeners for news and increased newspaper sales. It would seem, however, that television has adversely affected the daily press and, even more so, weekly or monthly magazines. Long before television outstripped radio, broadcasting organizations were employing reporters and special and foreign correspondents and were supplementing the service received from news agencies. Some broadcast reporters became public personalities in their own right.
Television news presented additional production problems; the announcer at the microphone reading from a script or TelePrompTer was not satisfactory, and it was not long before the greater part of television news was appropriately accompanied by relevant pictures. The need for film shots and the cost and difficulty of obtaining them were, and to some extent remain, serious problems. In spite of substantial expenditure on the supply of such shots, television news is open to the criticism that news values and objectivity are distorted by the availability or nonavailability of pictures.
In general, however, broadcasting organizations have adjusted to the much higher cost of television news. The syndication of film reports, the development of live networks on an international basis, such as Eurovision, and satellite communications have overcome most problems of news reporting on television. On the other hand, it has become apparent that the psychological impact of film shots of war and civil disturbance, as of accidents and disasters, is far greater than that of the radio report. Television reports of, for example, the Vietnam War did far more to influence public opinion than radio news bulletins could have done. Radio has the advantage, however, of not requiring the same degree of attention; the trend has been toward frequently repeated short bulletins. In the United States there are radio stations that restrict themselves entirely to news, usually in a continuous magazine format, plus, of course, the advertising spots. The newsmagazine, or newsreel, in radio was introduced even earlier on BBC. A series of brief reports, interviews, and extracts from speeches, making use of many voices and exploiting the technique of frequent renewal of stimulus, proved to be a successful formula. This technique has spread into news bulletins and is increasingly used in the coverage of current affairs, both in radio and television. In all these programs of news and comment, one of the problems has been that of the anchors, or presenters, and the degree to which they may be given freedom to project their personalities or express their views. In the United States there have been fewer inhibitions in this area than in countries where broadcasting is or has been a monopoly and where the need for and tradition of impartiality have been dominant. In the case of the BBC, newsreaders were long anonymous; but on television the identity of a newsreader, or of the presenter of a magazine of news or comment, cannot be concealed, and these inhibitions have broken down. Nevertheless, in western Europe and Commonwealth countries the impartiality of broadcasting services remains an issue of greater importance than in the United States or Latin America. In Britain, when the Independent Television Authority was created, it was enjoined to see that in the coverage of controversial matters each program was balanced in itself. The BBC, with greater freedom, makes no effort to ensure balance in any one program, provided that an overall balance in respect of any issue is achieved over a reasonable period of time. In all developed countries elaborate programs are prepared to report the results of elections, though it is in the United States and the United Kingdom that these are most ambitious.
In radio straight talk persists in some countries, though less so than in the heyday of the medium. Nevertheless, some successful lectures at much greater length have been scheduled occasionally on television and in some countries on radio. Straight talk of 10 minutes or more does not lend itself to exciting television production, unless it is accompanied by filmed illustrations to the point where it all but becomes a documentary.
Another pattern popular in many countries involves a panel of distinguished figures under a chairman, answering questions of a topical nature from members of a studio audience. In some cases a parabolic microphone is employed so that questions may be asked from any part of the studio or hall in which the program is mounted; others may call for written queries in advance so that questioners can be conveniently seated in the first row. Some radio panel programs also solicit queries from members of the listening audience who call them in on the telephone.
Development of the radio documentary stemmed from drama as writers searched for new material especially appropriate for broadcasting. Not surprisingly, early documentary was in dramatic form, and most of it was based on well-known historical events, of which the programs were in effect dramatic reconstructions. Production of radio documentaries was simplified by the invention of magnetic recording tape that was far easier to edit and use on location than its predecessors, the wax-coated disc and the wire recorder. Ironically, just when these technical advances had made the best form of radio documentary possible, the television documentary on contemporary themes began to supplant its radio counterpart. Documentaries have become more expository of public (current) affairs concerned with international relations, domestic politics, and social problems.
Religion
There have been, in the main, two types of religious program: devotional and information-discussion. The former comprises prayer, religious services, or hymn singing, either mounted in a studio or as outside broadcasts from a church, a chapel, or a hall. A third type is the dramatization of a religious theme, though the tendency has been to devote a good proportion of religious broadcasting time to documentaries, discussions, and interviews. Some sects have produced broadcasts that combine political and religious material. Missionary bodies, mostly under the control of one of the many international or regional religious broadcasting organizations, either buy time on commercial stations or operate stations in many parts of the world, including Latin America, Africa, and Asia.
Outside broadcasts
Although broadcasts do not constitute a distinct and definable form, they nevertheless have been since the birth of radio the most popular and arresting of all material transmitted on either medium. Sports of every description and ceremonial and political events have exercised an unfailing appeal and, in general, attract the largest audiences. Outside broadcasts have stimulated the imagination and taxed the ingenuity of television-broadcasting engineers to such an extent that they have accustomed the public to feats unimaginable to the pioneers of radio. The improvement of line communications, the development of mobile transmitters, and, above all, the use of satellite communications have given the outside broadcast an elasticity and an almost limitless range.
Music
Radio has had two important effects on the musical life of the world: it has widened the audience for all forms of music, and it has made easier the development of new forms, such as electronic music. Music remains a staple ingredient of radio in its own right, whereas in television, though there are programs of music as such, it is more often an adjunct to something else, as, for example, dancing, or as a small component of a mixed program. In the field of popular music, radio has immensely aided the rapid changes of fashion, which have coincided with technical advances in the making of recordings and their popularity and sales. A recognition by recording companies of the enormous power of radio in popularizing a song or performer has led to some abuses. In the United States record companies gave “payola,” or bribes, to prominent radio personalities in return for promotion of their songs.
The development of stereophonic sound techniques has revolutionized the record industry and has played an important role on radio, though earliest in the field of serious music. Frequency modulated (FM) radio broadcasts of serious music, and later of other forms of music, have been popular in many areas; some recordings are broadcast stereophonically but can be received on monophonic radios (see sound).
Opera too has profited from broadcasting, and outside broadcasts from opera houses, as well as studio performances on both radio and television, have done much in European and many other countries to bring this form of music to a large public. Music programs have presented more difficulties than most others in the matter of studios, partly because of the size of studio required for a full symphony orchestra and partly because of the delicate balancing of acoustics for proper reproduction of such performances.
Relations with artists, speakers, authors, and unions
In the early days of radio, problems of fees, royalties, performing rights, copyright, and relations with unions rarely were regarded. Entertainers performed largely for publicity purposes. Only gradually did performers appreciate radio’s effect, first, as a threat to their theatre earnings and, second, as a highly lucrative substitute. To try to trace how a modus vivendi was reached in these matters in different countries would present a picture of baffling complexity in light of the different prevailing laws and different union structures. Generally speaking, copyright issues have revolved around the rights of record manufacturers and fees for composers. Rates and fees for reproducing recordings often have been the subject of disputes with the unions. Radiobroadcasters soon found that purchasing records or making their own recordings from live musical performances meant substantial economies; these, however, came at the expense of the musicians. Consequently, the musicians unions sometimes attempted to prevent use of phonograph records or recording of live performances. In some countries, such as the Netherlands, the repeat problem has been solved by having the performers receive a fee for each repeat, the fee rising with each successive use of the recording until it ceases to represent an advantage to the broadcaster.
Relations of the broadcasting organizations with their staffs have also been complex. In Canada attempts to exercise a restrictive control have led to revolts and resignations, while in France editors and producers who have been unwilling to conform to government policy have been removed from their jobs, though often under other pretexts. The position of staff is particularly vulnerable in those countries where broadcasting is a state monopoly; an example is Czechoslovakia, where senior broadcasting officials were ousted after the fall in 1968 of Premier Alexander Dubček, who had attempted to liberalize the communist regime.