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misinformationconformitycollective violencediffusion of innovationsmemefree ridingsocial unrestbandwagon effectconsensuscollective actiondrug usereproductive behaviourhuman sexual activitylocomotionhumorcommunicationthoughtaggressive behaviourfeeding behaviouravoidance behaviour
Key People
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Leon Festinger
American psychologist
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Neil Smelser
American sociologist