Book publishing
The form, content, and provisions for making and distributing books have varied widely during their long history, but in general it may be said that a book is designed to serve as an instrument of communication. The Babylonian clay tablet, the Egyptian papyrus roll, the medieval vellum codex, the printed paper volume, the microfilm, and various other combinations have served as books. The great variety in form is matched by an equal variety in content. Both Shakespeare’s collected plays, first published in 1623, and the most ill-conceived and trivial tract published in that or any other year were designed as instruments of communication.
The book is also characterized by its use of writing or some other system of visual symbols (such as pictures or musical notation) to convey a meaning. As a sophisticated medium of communication, it requires mastery of the hard-won skills of reading and writing. Another distinguishing feature is publication for tangible circulation. A temple column with a message carved on it is not a book. Signs and placards that are easy enough to transport are made to attract the eyes of passers-by from a fixed location and thus are not usually considered books. Private documents not intended for circulation also are not considered to be books.
A book, for the purpose of this discussion, is a written (or printed) message of considerable length, meant for public circulation and recorded on materials that are light yet durable enough to afford comparatively easy portability. Its primary purpose is to carry a message between people, depending on the twin faculties of portability and permanence. As such, the book transcends time and space to announce, to expound, and to preserve and transmit knowledge. Books have attended the preservation and dissemination of knowledge in every literate society. The following account, keeping mainly within the scope of civilization as it developed in western Europe and North America, considers the book as it appeared at different times in history, the characteristic content and survival of copies and texts, and the means of production and distribution.
The origins of books
How soon after the invention of writing men began to make books is uncertain because the books themselves have not survived. The oldest surviving examples of writing are on clay or stone. The more fragile materials used for writing at various times have generally perished. The earliest known books are the clay tablets of Mesopotamia and the papyrus rolls of Egypt. There are examples of both dating from the early 3rd millennium bce. The earliest author known by name, Enheduanna, was a high priestess of the Mesopotamian kingdom of Akkad and the daughter of its ruler Sargon (reigned c. 2334–2279 bce). She wrote numerous works of poetry as well as temple hymns and myths.
Books on clay tablets
The ancient Sumerians, Akkadians, Babylonians, Assyrians, and Hittites wrote on tablets made from water-cleaned clay. Although these writing bricks varied in shape and dimension, a common form was a thin quadrilateral tile about five inches long. While the clay was still wet, the writer used a stylus to inscribe it with cuneiform characters. By writing on every surface in small characters, a writer could copy a substantial text on a single tablet. For longer texts several tablets were used, linked together by numbers and catchwords as is done in modern books.
Book production on clay tablets probably continued for 2,000 years. The nature and volume of the surviving records from Mesopotamia and Asia Minor indicate a heavy emphasis on the preservative function of writing and the book. Either dried in the sun or baked in a kiln, clay tablets were almost indestructible. The latter process was used for texts of special value, legal codes, royal annals, and epics to ensure greater preservation. Buried for thousands of years in the mounds of forgotten cities, they have been removed intact in modern archaeological excavations. The number of clay tablets recovered approaches 500,000, but new finds continually add to the total. The largest surviving category consists of private commercial documents and government archives. Of the remainder, many are duplications of texts.
Clay tablets are usually associated with cuneiform writing, a script that takes its modern name from the wedge-shaped (from Latin cuneus, “wedge”) marks made by the stylus in clay. When the Aramaic language and alphabet arose in the 6th century bce, the clay tablet book declined because clay was less suited than papyrus to the Aramaic characters.
The Egyptian papyrus roll
The papyrus roll of ancient Egypt is more nearly the direct ancestor of the modern book than is the clay tablet. Papyrus as a writing material resembles paper. It was made from a reedy plant of the same name that flourishes in the Nile valley. Strips of papyrus pith laid at right angles on top of each other and pasted together made cream-coloured papery sheets. Although the sheets varied in size, ordinary ones measured about five to six inches wide. The sheets were pasted together to make a long roll. To make a book, the scribe copied a text on the side of the sheets where the strips of pith ran horizontally, and the finished product was rolled up with the text inside.
The use of papyrus affected the style of writing just as clay tablets had done. Scribes wrote on it with a reed pen or brush and inks of different colours. The result could be very decorative, especially when done in the monumental hieroglyphic style of writing, a style best adapted to stone inscriptions. The Egyptians created two cursive hands, the hieratic (priestly) and the demotic (a simplified form of hieratic suited to popular use), which were better adapted to papyrus.
Compared with tablets, papyrus is fragile, yet an example is extant from 2500 bce; and stone inscriptions that are even older portray scribes with rolls. This amazing survival is partly the result of the dry climate of Egypt, in which some papyrus rolls survived unprotected for centuries while buried in the desert sands. The practice of certain Egyptian funerary customs also contributed to the preservation of many Egyptian books. Obsessed by a concern with life after death, they wrote magical formulas on coffins and on the walls of tombs to guide the dead safely to the gates of the Egyptian underworld. When the space thus provided became insufficient, they entombed papyrus rolls containing the texts. These mortuary texts are now described collectively as the Book of the Dead, although the Egyptians never standardized a uniform collection. Such books, when overlooked by grave robbers, survived in good condition in the tomb. Besides mortuary texts, Egyptian texts included scientific writings and a large number of myths, stories, and tales.
Quotations from ancient writings show that scribes were highly regarded in ancient Egypt. They were the priests and government officials employed in the temples, pyramid complexes, and the courts of the pharaohs. The Greek historian Herodotus reported that Egyptian embalmers did a thriving business in copies of the Book of the Dead.
Chinese books
The Chinese, though not so early as the Sumerians and the Egyptians, were the third people to produce books on an extensive scale. Although few surviving examples antedate the Christian era, literary and archaeological evidence indicates that the Chinese had writing and probably books at least as early as 1300 bce. Those primitive books were made of wood or bamboo strips bound together with cords. Many such books were burned in 213 bce by the Qin emperor Shihuangdi, who feared the strength of the tradition they embodied. The fragility of materials and the damp climate resulted in the loss of other ancient copies. Some books escaped, however, and these, together with whatever books may have been produced in the intervening period, constituted a large enough body for a Chinese national bibliography to appear in the 1st century bce. This was prepared by a corps of specialists in medicine, military science, philosophy, poetry, divination, and astronomy. A classified list of works on tablets and on silk, it mentioned 677 books. With such a tradition, the survival of Chinese texts was assured by continuous copying and was not dependent on the capacity of a lone example to withstand the wear of the centuries.
Books in classical antiquity
Greek books
The Greeks adopted the papyrus roll and passed it on to the Romans. Although both Greeks and Romans used other writing materials (waxed wooden tablets, for example), the Greek and Roman words for book show identification with the Egyptian model. Greek biblos (“book”) can be compared with byblos (“papyrus”), while the Latin volumen (“book”) signified a roll. It has been suggested that papyrus was continuously in use in Greece from the 6th century bce, and evidence has been cited to indicate its use as early as 900 bce. Objects called books are mentioned by ancient Greek writers as having been in use in the 5th century bce. The oldest extant Greek rolls, however, date from the 4th century bce.
The 30,000 extant Greek papyri permit a generalized description of the Greek book. Rolled up, it stood about 9 or 10 inches high and was an inch or an inch and a half in diameter. When the book was unrolled it displayed a text written in the Greek alphabet in columns about three inches wide separated by inch-wide margins. In spite of the Greek proficiency in decorative arts, few surviving books are illustrated. Such illustrations as have survived were of the practical sort found in later scientific books.
Practicality was a mark of the Greek book. The alphabet, although not invented by the Greeks, was adapted and stabilized by them as an instrument of verbal communication rather than of decorative purpose. Unlike the monumental Egyptian survivals in a decorative hand that sometimes exceeded 100 feet in length, Greek rolls seldom exceeded 35 feet in length and featured little embellishment. Such a roll was about as large as could be conveniently held in the hands to read, and it was big enough to contain a book of Thucydides or one of the longer New Testament Gospels. The average Greek book was shorter. Two books (here denoting a subdivision of a text) of Homer written in a later small hand fitted a 35-foot roll.
During the golden age of Athens in the 5th century bce, books were known and used but were lightly regarded as avenues of learning. Great tragedies and comedies, speeches, poems, histories, and lectures were produced, but all evidence indicates that the preferred method of publication at that time was oral. The actor, the orator, the rhapsodist, and the lecturer were supreme.
Given the interests and the scope of inquiry of Periclean Greeks, it is noteworthy that they had books and read them at all. Greek readers were general readers. Though it should not be assumed that all who lived in Athens could read, those who could included more than the narrow circle of scribes and scholars who were trained from youth to reverence books and to make a career of the difficult arts of reading and writing. The Greek alphabet reduced this difficulty, and the nonspecialized content of Greek books made them practical instruments of communication to a general public.
With the coming of Alexander the Great, the outlook of the Greeks was broadened into a universal attitude that was reflected in their use of books. As the Alexandrian kingdoms spread throughout the East, the Greeks were forced to extend their interest to alien peoples and the records of the past. Consequently, the range of matters worth discussing became too extensive for oral transmission and for the solitary speaker. In the important Hellenistic cities, most notably at Pergamum and Alexandria, centres of learning grew up; these aimed at a world synthesis of knowledge. (A noteworthy example of this synthesizing work was the Septuagint, which was a translation of the Hebrew Scriptures into Greek.) Libraries were a distinguishing feature of these centres. The Museum and the Serapeum at Alexandria were reputed at various times to have from 200,000 to 700,000 rolls. The Ptolemies at Alexandria pursued a vigorous collecting policy in an attempt to acquire good copies of all important texts; and scholars were constantly at work on textual scholarship and the writing of new books. The book superseded the oral presentation as a primary means of publication. Greek writers even refer to the market in books and to prices paid for them. The discovery of surviving papyri in the rubbish heaps of provincial towns indicates that the trade was widely diffused. The large libraries maintained scriptoria in which extensive copying was done. However, survivals are scanty and there is no group of extant examples that bears such close resemblance to each other as to indicate that they were the product of the same scribe or scriptorium. Some surviving rolls bear the mark of professional work; others are amateurish.
The volume of surviving Greek texts is so slender that it arouses speculation about the nature of the large book collections of Alexandria. There are various explanations. First, the Alexandrians were doing textual criticism and required many copies of the same text to carry on the work. Second, the record indicates that the volume of Greek literature was much larger than what has survived, a majority of the texts having been lost. Literary and bibliographical references made by ancient writers and bibliographers indicate, for example, that the dramatists Aeschylus, Sophocles, Euripides, and Aristophanes wrote among them about 330 plays; those surviving number 46. Nearly all of Greek lyric poetry has been lost. Only one-fourth of the texts by Stobaeus, an anthologist of the 5th century ad, survived to modern times.
The survival of Greek texts depended on copying by succeeding generations. No manuscript in the hand of either a Greek or Roman author is extant, and the earliest extant copies of most works date from centuries after the composition. In such circumstances, the greatest factor in survival was the widespread and continuing popularity of a work. The centres of textual criticism fostered the preservation of some texts by establishing a canon of writings to be taught in the schools. This practice proved to be more important for a work’s survival than the establishment of the great libraries, because the library collections were destroyed, while the widespread copying of books for use by students ensured that they were physically dispersed over a large area, thus rendering an author’s work less vulnerable to local disasters. Finally, the universal interest and application of the content was an important factor that led to the survival of some nonliterary texts through translation into Arabic, Latin, and other foreign languages.
Roman books
Rome was the channel through which the Greek book was introduced to the people of western Europe. When the Romans conquered Greece they carried home Greek libraries to serve as a foundation for similar libraries in Rome. Roman libraries had separate collections of Greek and Latin books; but except for the substitution of the Latin language for Greek, a Roman papyrus roll closely resembled a Greek one in content, and there was much imitation.
The Romans developed a book trade on a fairly large scale. From the time of the 1st-century-bce orator Cicero there is evidence of large scriptoria turning out copies of books for sale. On several occasions Cicero referred to bookshops; the 1st-century-ce poet Martial complained about professional copyists who became careless in their speed; and the 1st-century-ce naturalist Pliny the Elder described the extensive trade in papyrus. The trade decrees of the emperor Diocletian set regulations for determining a price for the copying of books.
Book ownership was widespread among Romans of the upper class. Private libraries were common and were considered the necessary badge of distinction for anyone who aspired to high position or social importance. On the other hand, books were also within reach of less prosperous people because the use of slave labour to multiply copies kept prices relatively low. From a comparative study of prices, it has been concluded that books were cheap enough for people with only moderate incomes to buy them. As many as 30 copies of a work might be made simultaneously by a reader dictating to slave copyists. In many ways these enterprises were prototypes for modern publishing houses. Roman publishers selected the manuscripts to be reproduced; advanced money to authors for rights to the manuscripts, thus assuming the risks of publication; chose the format, size, and price of each edition; and developed profitable markets for their merchandise.
