After narrowly losing the 1960 Games to Squaw Valley, California, U.S., Innsbruck was awarded the 1964 Winter Olympics. It proved well worth the wait. Innsbruck became the first Olympic city to hold events throughout the surrounding area, enabling more than one million spectators to watch the contests. In addition, more than one billion television viewers tuned in to the Games. Computers made their Olympic debut, allowing for more accurate scoring and the smoother running of events. For the first time in a Winter Games, the Olympic torch was lit in ancient Olympia, Greece, then relayed to Innsbruck. The only major problem was the lack of snow. The country suffered its mildest February in almost 60 years, forcing the Austrian army to carry in more than 25,000 tons of snow for the Alpine ski events.

The Games were attended by 36 countries and more than 1,000 athletes—a first for a Winter Games. Thirty-four events were staged at the Innsbruck Games, including the debut of the large-hill ski jump. Controversy surrounded the addition of the luge events, as many critics claimed the sport was too dangerous; two weeks before the opening ceremonies, a British luger was killed during practice. After an eight-year absence, bobsled competition returned. Great Britain’s two-man team captured the country’s first gold medal in the Winter Olympics since 1952. Canada entered the four-man competition for the first time and won.

Soviet pairs figure skaters Lyudmila Belousova and Oleg Protopopov defeated their longtime rivals Marika Kilius and Hans-Jürgen Bäumler (West Germany) to win their first gold medal. In the men’s figure skating competition, Scott Allen (U.S.) captured the bronze two days before his 15th birthday, becoming the youngest athlete to win a Winter Games medal. Tragedy struck the men’s downhill as an Australian skier was killed during a practice run. The event was won by Egon Zimmermann (Austria), who continued the Olympic tradition of Lech, a hamlet with less than 200 residents, which had produced two other Alpine gold medalists—Othmar Schneider (1952, slalom) and Trude Beiser-Jochum (1952, downhill).

The most successful athlete at Innsbruck was Soviet speed skater Lidiya Skoblikova, who swept all her events, winning four gold medals. In Nordic skiing Klaudia Boyarskikh (U.S.S.R.) won all three women’s events, including the 5-km race, which debuted at the 1964 Games. Sisters Marielle and Christine Goitschel of France finished one-two in the slalom and giant slalom; Christine won the former and Marielle the latter. The 1964 Games saw the final appearance of Sixten Jernberg (Sweden), who won the 50-km cross-country skiing event to bring his Olympic totals to four gold, three silver, and two bronze medals.

Grenoble, France, 1968

Opened by French President Charles de Gaulle, the 1968 Games were a triumph for France but were not without their share of problems. Though a great deal of money was spent to ready the industrial city of Grenoble, its lack of facilities resulted in many contests being held in outlying areas. Spectators had to travel great distances to view events, and seven separate Olympic Villages were constructed, which critics claimed detracted from the camaraderie of the Games. Grenoble also was plagued by the growing controversy over athletic endorsements. The IOC threatened to ban skiers who had advertisements on their clothing and equipment. The skiers, in turn, threatened to withdraw en masse. Eventually an agreement was reached requiring skiers to remove any advertisements before being photographed or interviewed.

Thirty-seven countries, represented by more than 1,100 athletes, competed at Grenoble, and for the first time East and West Germany competed as separate teams. Standouts were Jean-Claude Killy (France), who was the most successful athlete at the Games, winning all Alpine skiing events, and 40-year-old Eugenio Monti (Italy), who finally succeeded in his 12-year quest for Olympic gold, winning the two-man bobsled. Nine days after that triumph, he added a second gold in the four-man competition.

In figure skating the Soviet pair Lyudmila Belousova and Oleg Protopopov repeated as champions. Peggy Fleming won the women’s competition, the only American to win a gold medal at Grenoble. In the luge the East German women were disqualified for heating the runners of their sleds. Although several countries petitioned for the disqualification of the East German male lugers as well, they were allowed to compete.

Sapporo, Japan, 1972

After two unsuccessful attempts to secure the Olympics, Sapporo was finally awarded the 11th Winter Games, and the Japanese government spent a great deal of money to create a memorable Olympics. The Games were the most extravagant to date. To defray the high expenses, the organizers sold the television rights for over $8 million.

Outgoing IOC president Avery Brundage used the 1972 Games as his last stand against the increasing number of commercial endorsements by athletes. He asked for the dismissal of some 40 skiers because of amateur rules violations. While the IOC rejected Brundage’s suggestion, it did vote to ban Austrian skier Karl Schranz. An outspoken critic of Brundage, Schranz had obtained every international honor bestowed on an Alpine skier except an Olympic gold medal. Schranz, who was 33 years old, delayed his retirement to make his final Olympic appearance at Sapporo. However, the IOC banned him from the Games because he was paid by ski companies to test and develop products. Ironically, Bernhard Russi (Switzerland), who won the men’s downhill, had allowed an insurance corporation to use his likeness in media advertisements.

Controversy also ensued in the ice hockey competition. Canada petitioned the IOC to use professional hockey players, claiming that the eastern European countries were using such athletes. The IOC rejected Canada’s request, and the Canadian hockey team withdrew from the competition. Canada refused to send a hockey team to the 1976 Games as well. The Soviets repeated as champions at Sapporo.

Two athletes who earned gold at Sapporo went on to coach future gold medalists. Gustavo Thöni won the giant slalom, Italy’s first victory in Alpine skiing in 20 years; 16 years later he would guide Alberto Tomba to Olympic victory. Dianne Holum (U.S.) won the women’s 1,500-meter speed skating event. After retiring from competition later in 1968, she became the coach of 14-year-old Eric Heiden, who would turn in a record-breaking performance at the 1980 Games.

Standout performers at Sapporo were cross-country skier Galina Kulakova (U.S.S.R.) and speed skater Ard Schenk (Netherlands), who each won three gold medals in their disciplines. And Japan, which had previously won only one Winter Games medal, celebrated as its men swept the medals in the normal-hill ski jump.

Innsbruck, Austria, 1976

The 1976 Games were originally awarded to Denver, Colorado, U.S., but, fearing environmental damage and an increase in costs, the citizens of Colorado voted against staging the event. Denver withdrew as host, and Innsbruck was awarded its second Winter Olympics. Using facilities from the 1964 Games, Innsbruck needed to make only minor renovations to buildings. The Innsbruck Games were again a success.

The singles figure skating competition was reorganized. The compulsory figures, which had accounted for 50 percent of a skater’s total, were reduced to 40 percent, and the skating program was divided into two routines: a short compulsory program of required moves and a longer freestyle program. Dorothy Hamill (U.S.) and John Curry (U.K.) claimed gold under this new system; both were coached by Carlo Fassi, who had taken Peggy Fleming to the title in 1968. Irina Rodnina (U.S.S.R.) repeated as pairs skating champion, though she was teamed with a new partner, Aleksandr Zaytsev. Ice dancing made its Olympic debut, and the highly favored Soviets Lyudmila Pakomova and Aleksandr Gorshkov won the gold.

In Alpine skiing Franz Klammer (Austria) won the demanding downhill, and Rosi Mittermaier (West Germany), who had never won a major downhill event, captured the women’s gold medal; she also won the slalom and received the silver medal in the giant slalom. Her medal total was matched by Soviet Nordic skier Raisa Smetanina; the two women were the most successful athletes at the Games.